Figures show that online sales are continuing to grow annually; according to the Office of National Statistics, average weekly online sales increased by 36.6% year-on-year to £660 million a week in November 2010 and during the same period, web business accounted for 10.5% of all sales in the UK retail sector. At the same time however, consumers are becoming less patient with web pages that take more than a few seconds to load. Extensive research into consumer behaviour shows that if customers perceive a website to be too slow, they are likely to switch to a competitor’s website to make their purchase, resulting in lost revenue and lost customers for the original retailer.
With all of that in mind, ecommerce represents a significant revenue stream for most retailers in 2011, provided that their websites are up to the task. Internet Retailing asked Graham parsons why performance is the key to a website’s success.
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